Sound of the Underdogs

‘Sound of the Underdogs’ aims to target both male and females between the ages of 13-30, however it will have a secondary audience of anyone with a passion or interest in the music industry. ‘Sound of the Underdogs’ will follow the lives of young upcoming and well known artists, showing an insight of what really goes on behind the scenes and the drive and determination they have in trying to achieve their dreams.

We thought the title was appropriate because the word ‘Sound’ connotes music and ‘Underdogs’ mirrors the fact that they have not made it yet, which reflects the documentary as it will be following upcoming and well known artists who struggled to make it into the music industry, to provide information and advice to a young target audience who have an interest in music and aspire to break into the music industry.m

As it is produced and presented by young people, it should appeal more to the target audience because we have a better understaning about thier interests. We aim to target a good range in music genre however it will mainly target Grime, Hip-hop and RnB. These are some of the artists we wish to feature in our documentary.

Finally ‘Sound of the Underdogs’ will be entertaining whilst informative.

Rosanne